Rifat Ahmed

Digital Marketing & E-Commerce Strategist

Transforming brands through data-driven digital strategies with 8+ years of experience across Health Tech, Retail, E-Commerce, FMCG, and Luxury sectors. Delivering measurable growth and exceptional ROI.

Rifat Ahmed

About Me

I am a results-driven digital marketing professional with extensive experience in developing and executing comprehensive digital strategies that drive brand awareness, customer engagement, and revenue growth.

Throughout my career, I've successfully managed digital campaigns for renowned brands across various industries, consistently delivering measurable results and exceeding business objectives. My approach combines creative thinking with analytical rigor, ensuring that every digital initiative is optimized for maximum impact and ROI.

I specialize in bridging the gap between creative storytelling and data-driven decision making, helping brands build meaningful connections with their audiences while achieving sustainable growth.

Data-Driven Strategies
Performance Marketing
E-Commerce Optimization
Media Buying Expertise
Customer Lifecycle Mgmt
Team Leadership

Core Expertise

Health Tech

Specialized in digital healthcare solutions including telemedicine, online pharmacy, and health insurance platforms.

Retail & E-Commerce

Expert in omnichannel retail strategies, e-commerce optimization, and digital customer journey mapping.

Food & Beverage

Proven success in FMCG digital marketing with focus on brand building and performance marketing.

Luxury Watches

Experience managing digital presence for premium watch brands like Longines, Rado, and Tissot.

Advertising Agency

Background in agency work managing multiple client accounts and diverse industry requirements.

FMCG Brands

Extensive experience with fast-moving consumer goods, from strategy to execution and analysis.

Professional Journey

2023 – Present

Manager, Digital Marketing & E-Commerce

Kallol Group of Companies
  • Lead digital strategy for TIME ZONE and 36 luxury watch brands
  • Manage media buying, budget allocation, and performance optimization
  • Oversee eCommerce ecosystem including SEO and website optimization
2020 – 2023

Deputy Manager, Digital Marketing & Analytics

Telenor Health
  • Achieved BDT 450M sales through digital healthcare initiatives
  • Managed end-to-end Digital Media & CLM campaigns with 200%+ growth
  • Integrated analytics tools (GA, Firebase, Tag Manager)
2016 – 2020

Assistant Manager, Digital Marketing

PRAN-RFL Group
  • Managed digital marketing for 9 categories and 18 brands
  • Supervised 20+ Creative & Digital agencies
  • Developed comprehensive media strategies
2015 – 2016

Digital Marketing Executive

Invogue Social Ltd.
  • Managed social media accounts and advertising campaigns
  • Created media buying plans and optimized for KPIs
  • Client communication and performance reporting

Skills & Proficiency

Core Competencies

Digital Strategy95%
Media Buying90%
E-Commerce Mgmt85%
CLM88%

Technical Skills

Data Analytics92%
SEO Strategy85%
Team Leadership90%
Stakeholder Mgmt87%

Facebook Ads

Google Ads

Data Studio

Tag Manager

Firebase

Adjust

Key Achievements

Digital Hospital Launch

Successfully launched "Digital Hospital" across Bangladesh, onboarding 200k subscribers within 6 months, achieving 211% revenue growth.

Award-Winning Campaigns

  • 🏆 Best Use of YouTube & Facebook (2019)
  • 🏆 Best Social Campaign (2018)
  • 🏆 Best Use of Data & Analytics (2017)

Performance Milestones

  • 💰 BDT 450M Sales (2022-2023)
  • 📈 200%+ CLV growth
  • ⌚ 36 luxury watch brands
  • 🛍️ 18 FMCG brands

Let's Connect

Connect on LinkedIn
linkedin.com/in/rifat016

Send a Message