Rifat Ahmed

About Me

I am a results-driven digital marketing professional with extensive experience in developing and executing comprehensive digital strategies that drive brand awareness, customer engagement, and revenue growth.

Throughout my career, I've successfully managed digital campaigns for renowned brands across various industries, consistently delivering measurable results and exceeding business objectives.

My approach combines creative thinking with analytical rigor, ensuring that every digital initiative is optimized for maximum impact and ROI.

Data-Driven Strategies
Performance Marketing
E-Commerce Optimization

Media Buying Expertise
Customer Lifecycle Management
Team Leadership

Personal Information

Name: Rifat Ahmed
Email: rifat016@yahoo.com
Phone: +8801610284567
LinkedIn: linkedin.com/in/rifat016
Experience: 8+ Years
Current Position: Manager, Digital Marketing & E-Commerce at Kallol Group of Companies

Industry Expertise

Health Tech

Specialized in digital healthcare solutions including telemedicine, online pharmacy, and health insurance platforms.

Retail & E-Commerce

Expert in omnichannel retail strategies, e-commerce optimization, and digital customer journey mapping.

Food & Beverage

Proven success in FMCG digital marketing with focus on brand building and performance marketing.

Luxury Watches

Experience managing digital presence for premium watch brands like Longines, Rado, and Tissot.

Advertising Agency

Background in agency work managing multiple client accounts and diverse industry requirements.

FMCG Brands

Extensive experience with fast-moving consumer goods, from strategy to execution and analysis.

Work Experience

July 2023 - Present

Manager, Digital Marketing & E-Commerce

Kallol Group of Companies

Lead Digital Marketing & eCommerce team for Retail Chain (TIME ZONE) and its 36 watch brands including Longines, Rado, Tissot
Develop and execute comprehensive Digital Marketing strategies aligned with business objectives
Manage media buying, budget allocation, and performance optimization across digital channels
Oversee eCommerce ecosystem including website optimization, analytics integration, and SEO strategy
Collaborate with tech teams and stakeholders to enhance digital performance

June 2020 - June 2023

Deputy Manager, Digital Marketing & Analytics

Telenor Health (acquired by Grameen Telecom Trust as Grameen Digital Health)

Developed long-term digital marketing & digital sales strategy for "Tonic" and "Digital Hospital"
Ensured BDT 450 million Sales in 2022-2023 through digital healthcare initiatives
Managed end-to-end Digital Media & CLM campaigns with 200%+ growth in 2022-2023
Led integration of analytics tools (GA, Firebase, Tag Manager) and performance optimization
Supervised agencies/vendors and communicated results to management

April 2016 - May 2020

Assistant Manager, Digital Marketing

PRAN-RFL Group (OnZ Solutions)

Managed digital marketing for 9 categories and 18 brands including PRAN Frooto, Mr. Noodles, Bisk Club
Developed Digital Media Marketing strategies and monitored executions
Coordinated with creative agencies and brand teams for social media content
Supervised 20+ Creative & Digital agencies for brand management
Prepared performance reports and led strategy meetings

February 2015 - March 2016

Digital Marketing Executive

Invogue Social Ltd.

Managed social media accounts and advertising campaigns
Developed content strategies and worked with designers on ad creatives
Created media buying plans and optimized campaigns for KPIs
Communicated with clients and reported on campaign status

Skills & Tools

Digital Strategy Development

Media Buying & Optimization

E-Commerce Management

Customer Lifecycle Management

Data Analytics & Reporting

SEO & Content Strategy

Team Leadership

Stakeholder Management

Technical Tools

Facebook Business Manager

Google Ads & Analytics

Data Studio

Tag Manager

Firebase

Adjust

Metabase

WordPress

Key Achievements

Digital Hospital Launch

Successfully launched "Digital Hospital" across Bangladesh, onboarding 200k subscribers within 6 months and achieving 211% revenue growth in 2020.

Digital Marketing Awards

2019: Best Use of YouTube & Facebook (Tasty Treat)
2018: Best Social Campaign & Best Integrated Digital Campaign (Wonder Cake)
2017: Best Use of Data & Analytics (PRAN)

Performance Milestones

Ensured BDT 450 million Sales for Telenor Health in 2022-2023
Achieved 200%+ growth in customer lifetime value through CLM platforms
Managed digital presence for 36 luxury watch brands at Kallol Group
Supervised digital marketing for 18 FMCG brands at PRAN-RFL

Client Testimonials

"Rifat's digital marketing strategies transformed our brand's online presence. His data-driven approach and attention to detail resulted in a 211% revenue growth within a year. His expertise in health tech digital marketing is unparalleled."

John Smith

CEO, Digital Hospital

"Working with Rifat on our luxury watch brands was a game-changer. His understanding of premium brand positioning combined with his digital expertise helped us achieve record online sales and engagement."

Sarah Johnson

Marketing Director, TIME ZONE

"Rifat's award-winning campaigns for our FMCG brands demonstrated his creative thinking and analytical skills. He consistently delivered results that exceeded our expectations."

Michael Brown

Brand Manager, PRAN-RFL Group

Get In Touch

Contact Information

rifat016@yahoo.com

+8801610284567

Dhaka, Bangladesh

linkedin.com/in/rifat016

Digital Marketing & E-Commerce Expert